Brazil’s Badi Assad (Bah-gee Ah-sagh) is one of the most innovative, passionate and talented Artists of all times and is lauded as one of the world’s most unique and cross-transcendental performance artists of this generation. She transcends traditional styles of her native Brazilian music with a mixture of pop, jazz and world/ethnic sounds from around the world. As a result, the extraordinary singer, guitarist, and percussionist is successfully forging an exhilarating genre of music that quite literally defies categorization.
What makes Badi Assad so unique is her hungry pursuit of performance experimentation that no other artist has done: She combines an extraordinary guitar talent, a unique mouth percussion, beautiful singing, combining a rhythmic body movement, to create an exciting, fresh music sound, and leaving spectators… simply… BREATHLESS. Indeed, watching Badi perform is like witnessing a spiritual phenomenon. How she does what she does all at once, and delivering an extraordinary performance, is quite unbelievable.
As a singer, Badi is vibrant and electric, responding to her inner passion with deft creativity. As a guitarist, she has inspired audiences and critics worldwide with a unique combination of technical mastery and innovation that has caused many to re-examine their notions about the instrument. Through it all, Badi’s adventurous spirit and buoyant personality have become an integral part of her music.
“Badi Assad belongs to the most talented Brazilian songwriters and can look back upon a career that’s been lasting for 20 years. On “Hatched”, the singer and guitarist demonstrates her distinctive love of experimentation by mixing southern American rhythms with Pop and Rock, making her 12th record one of the best in her career.”
– Stereo Review
‘Assad has the ability to expand on simple melodies to her advantage—she often uses the guitar as percussion, hitting against the pickup to create an extra beat that creates a backdrop to what she is doing with her left hand. She uses no effects of loops—her guitar is plugged into a direct box and nothing else, so it is pretty amazing to witness what she is able to do with no embellishments.’
– ERNEST BARTELDES
“Badi Assad “arrived with a headset microphone and an electric guitar (which could simulate acoustic-guitar tones) that had a drumstick under the strings, lifting them away from the frets. The first sounds she played… were sliding pitches suggesting a koto; soon she was plucking and tapping ethereal chords on both sides of the drumstick and then cooing, in a voice like affectionate baby talk, about innocence and mysticism… She continued with Brazilian pop songs transformed by her imaginative virtuosity, moving from gauzy delicacy to vigorous propulsion, from dreaming to dancing and back.”
Jon Pareles, New York Times
Incredibly entertaining, a multi-cultural feast for the senses. All compositions are Assad originals who is far more than a competent lyricist, she is an abstract lyrical poet working on a level that similar artists can only hope to one day reach.”
“Ms Assad takes the listener on a personal musical journey – diving deep in to fiery lusciousness….Assad’s astonishing guitar lines and voluptuous vocals abound throughout. Her Brazillian jazzy edges will have fans begging for more….”
TJ Nelson, World Music Central
“Badi Assad redefines solo (guitar) performance! Revelatory, a brilliant display of innovation, imagination, and skill…almost hypnotically compelling!”
LOS ANGELES TIMES
“Guitar greatness must be genetic. Want a proof? Check out Badi Assad, kid sister of Sergio and Odair Assad. This is serious stuff, played with complete command and vibrating musicianship. Add her stunning, vocals and mouth percussion, and the result is musical magic.”
– ACOUSTIC GUITAR
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Meet Badi Assad
Entrelaçar – Badi Assad
Voce não Entendeu Nada, Badi Assad
Royals – Lorde by Badi Assad
Little Lion Man – Mumford & Sons by Badi Assad
Artist Web Pages
Request PR Materials
Click here to request a printed PR package on Badi Assad including her latest CD*
* Note CD’s and digital access to CD’s are strictly for performing arts centers, festivals, clubs and for producers of live performances.
All other requests should be forwarded to the label.